Tiny polishes...

... and why BFCM prep begins now

Author

Jesse Clemmens
August 06, 2024

Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • 🧹 Cleaning up a few details

  • 🔗 Quick Links: The evolution of SMS + The key to Black Friday success

Let’s dive in!

✨ Tiny Polishes

We've just rolled out some tiny-but-mighty updates to your HiTide experience!

We’ve been busy cooking up some major back-end and front-end improvements behind the scenes, but in the meantime we couldn't getting these two tiny little gems SHIPPED for you:

  1. 🎨 Brand Selector Makeover: For those of you managing multiple brands, you'll notice a sleeker, more intuitive interface. (Kudos to Marius for taking the lead on this enhancement!)

  2. 🔢 Numbers Made Easy: Ever wished you could see those full revenue and subscriber counts on the main dashboard? We've now added a nifty mouseover feature for numbers over a thousand. Hover to reveal the complete count, giving you instant access to those all-important details.

We’re excited to bring you these improvements and look forward to sharing more updates soon!

OUT: personalizing w/ subscriber name

IN: personalizing every damn SMS message 🤯

One of our platform partners Attentive, has been shaking up the SMS scene with their new AI personalization features... I recently came across this interview with CEO, Amit Jhawar.

I especially like that this interview was done for a more general audience and thus, light on industry inside baseball or AOCA (Annoying Overly Complicated Acronyms).

"When we think about how messaging between a brand and the consumer should work, we see a world where every message becomes more or less bespoke."

Amit Jhawar, Attentive CEO

The key to crafting messages that feel more like a conversation than a broadcast:

“We can scrape all these attributes on a consumer: Do they zoom into an item? Did they not? How long did they look at [it]? How many times have they come back? If you zoom in on an item, that shows higher intent and interest…These are all signals for us that we’re starting to process in our models and use that in the generative AI to help deliver that customized experience. And that’s where all this magic happens.”

Definitely worth a read.

Check it out!

Plan ahead or miss out.

Black Friday & Cyber Monday might seem far off, but the time to start planning is here. Waiting until the last minute to piece together a campaign just won’t cut it.

This tweet nails it:

Be intentional. Act early, and you’ll have a better shot at grabbing attention before the rush hits.

On that note - get ahead of the crowd and start ramping up your HiTide campaigns to turn your Instagram followers into SMS subscribers.

As Black Friday approaches, social media will be flooded with promos and opt-in CTAs, and brands will be scrambling to catch up.

Until next time!

-Jesse