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Set It and Savor It
...and mind the "mobile giving gap"?
Jesse Clemmens
September 03, 2024
Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.
Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.
This week:
🕒 Set it and… forget it?
🎟️ Test a playbook with us
🔗 Quick Links: User psychology and smartphones + why SMS and social are a perfect match
Let’s dive in!
⚡️ New in HiTide: Campaign Scheduling
Until now, launching a campaign was all about timing things manually. But with HiTide's new Campaign Scheduling feature, you can set everything up in advance and let automation handle the rest.
📊 Our intuitive UI lets you schedule campaigns effortlessly—pick the exact date and time, control start and end dates, and track everything in your dashboard as "Scheduled," giving you full flexibility and control.
Thrilled to get this into your hands.
Set It and Forget it SET IT AND SAVOR IT! 😎
🎟️ INVITATION:
We’re looking for a few brands to try out a brand new HiTide Partner Playbook with our friends at Click1.
Here’s the scoop:
Click1 allows Shopify merchants to send pre-built shopping carts with a pre-applied discount code via email or text.
The Click1 team has generously offered to extend a free Click1 trial to HiTide customers interested in the HiTide X Click1 Partner Playbook.
What are Partner Playbooks?
Think of them as formulas for how to use HiTide alongside other tech for even better results… 1+1 = 3!
What is the Playbook with Click1?
We have a ridiculously easy way to send pre-applied discount codes and pre-built shopping carts to your Instagram audience - resulting in more conversions and sales.
What do participating customers get?
We (HiTide + Click1) will build a custom campaign plan for you
Free use of Click1 for a test campaign
Step by step guidance on launching your campaign
A review of the awesome results!
Want in?
➡️ All you have to do is Reply to this email letting me know you’re interested in participating and I’ll get you the rest of the details. ⬅️
🔗 Quick Links
What charity donations say about SMS marketing
Pop quiz!
When it comes to charitable giving, do people donate more on their phones or laptops?
Definitely phones right?
Wrong.
Surprisingly, they donate more on laptops.
A recent study in the Journal of Consumer Psychology suggests people are more self-focused when using their phones.
Calling it the "mobile giving gap," the study found that people process information differently on their phones, often viewing them as an extension of themselves, which leads to a more self-centered mindset.
"This is because they constantly have their smartphones with them and view the devices as a part of the self, so are more likely to think about themselves rather than others when using them."
Honestly, I am not sure what that means for SMS marketing. Maybe explains the opposite effect - the “mobile buying binge” (made that up - not bad right?).
But there is definitely something interesting here.
LMK what you think!
Also - Why SMS and social are a perfect match 💖
It’s no coincidence that social followers convert easily into SMS subscribers.
I came across this tweet from Kendall Dickieson that captures the essence of effective SMS marketing and how similar the two are:
This is spot-on and part of why HiTide is so effective. Bridging the gap between your social audience and SMS list, making sure your most engaged followers never miss a beat as they move from one community channel to the next.
Until next time!
-Jesse
