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- onewith's beautiful campaign creative & an evergreen SMS growth case study
onewith's beautiful campaign creative & an evergreen SMS growth case study
Plus tips from Klaviyo and SMS vs Email
Jesse Clemmens
April 30, 2024
Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.
Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.
This week:
🎨 Beautiful campaign creative from OneWith
🥳 The public release of our Klaviyo integration.
🎙️ Highlights from our podcast with Partner Of Profits.
🔍️ NADS evergreen SMS list growth strategy with HiTide
🔗 Quick Links: Expert tips from Klaviyo.
Let’s dive in!
Campaigns We Loved: onewith Capsule Launch
We loved this capsule launch campaign by onewith. This one was part of a multi-stage campaign supporting the launch of 2 all-time best selling onewith styles in 3 new colorways.
From the sweet creative (pun intended) to the crystal clear high-value CTA - lots to love (and learn from) in this one!
Check out the HiTide / Postscript / Amped / onewith Off The Charts Webinar replay for the full, detailed playbook that onewith founder Hayley used to make this launch a huge success!
Exciting news for Klaviyo users - our integration has moved from Beta to general availability!
This means anyone can now connect their Klaviyo account to HiTide and start growing their SMS list on autopilot. Simply sign up and you're ready to go.
We're thrilled to be an official integration partner, listed right on Klaviyo's integrations page.
Get syncing today and supercharge your Klaviyo SMS growth with HiTide! 🚀
I had a great time on the Partner Up Profits Podcast talking in-depth about the past decade of advertising strategy, SMS vs Email and SMS compliance nuances.
Some highlights:
Owning Your Customer Data: Why email and SMS lists that you control are so much better than relying solely on social media advertising.
SMS vs Email: How SMS is a more personal, high-engagement channel compared to email. The average consumer is subscribed to texts from 7 or less brands, so there is less competition for attention.
Compliance & Opt-Ins: The high bar for SMS compliance means each opt-in is extremely valuable. Make sure you do it right and to the letter of the law!
Exclusive Offer: Mention this podcast to get a FREE trial of HiTide and a personal Instagram strategy session with me! Book at demo on GoHiTide.com to claim it.
"The biggest low-hanging fruit for many businesses is just making sure that you own your customer and prospect list and that you're able to reach them on your own without relying on the walled gardens and the advertising machines."
Listen in on 📺 YouTube, 📻 Spotify, or 🍎 Apple Podcasts.
🔍️ Case Study: NADS Evergreen List Growth
NADS, the brainchild of lifelong friends Steve Ducey and Dan Baird, offers organic underwear free from reproductive health-damaging chemicals.
Their SMS growth is as green (evergreen) as their underwear is!
The NADS team was already using SMS to reach high-intent subscribers, but were looking for a better way to tap into their growing Instagram audience.
Most traditional SMS-list growth is bottom-of-funnel and centered around expensive discounts when a user is already on the brand site. NADS needed a fresh approach one that worked all the time and didn't cost an arm and a leg.
The Strategies
Inspired by the success of their website popup, the NADS team decided to implement a call-to-action in an underappreciated piece of real estate: their Instagram Bio.
They leveraged HiTide to enable a short direct message automation triggered by the keyword "OFFER" referenced in their bio: "💸Want your exclusive offer? DM us 'OFFER'".
Using HiTide, NADS automated a response to anyone who sent in the keyword and asked for their phone number in exchange for a discount. This brought the opt-in conversation directly to the user's inbox in a fresh, personal way.
The Results
Over 15% of the users who sent in the "OFFER" keyword went on to purchase from NADS, with an AOV that was 13% higher than NADS' overall AOV.
Impressively, 83% of the orders from acquired phone numbers were from customers who had never purchased before, proving that a CTA in Bio paired with DM automations is a powerful way to win new customers.
This quick and easy campaign is now "evergreen" - working around the clock to help NADS acquire new customers and re-engage existing ones. In the words of NADS' Co-Founder & CEO:
"HiTide is awesome, we had such a small SMS list before we started using it and immediately scaled it up in such a small time frame. Working with the HiTide team has been a breeze too, they make it super easy to get up and running and capturing leads."
🔗 Quick Links
Our friends over at Klaviyo have a great rundown of SMS campaign basics:
Get explicit consent
Actively build your SMS list
make opting out easy.
differentiate SMS from email,
Tons more details including the best metrics to track.
SMS is booming, even across the pond. One of our integration partners Attentive has seen 128% revenue growth in the UK over the last year. WHOA!
UK-based skincare brand The INKEY List has seen 26x ROI from its UK SMS program using Attentive's platform.
The best way to increase the impact of your SMS? Grow your list.
SMS marketing is still a blue ocean. Start fishing!
Until next time!
-Jesse