New in HiTide: multi-integration support, plus onewith's 88% conversion rate

⚡️New in HiTide: Multi-Integration Support

We've released a snazzy new module for connecting multiple integrations.

As you might know, we recently released the trifecta:

• Email collection campaigns

• Geo-routing

• Email Fallback for non-SMS-supported regions.

So, more HiTide customers are connecting more integrations and it was time to polish up that flow a bit. Enjoy!

📆 Events

It's been a pleasure collaborating with DigiCom this year, hosting event an event at Shopify NYC. Get togethers like this unite and connect the New York City DTC community and are obviously great for business all around.

Check out a video recap. I’m the guy in the green shirt on the panel, and hey maybe you’ll see some more familiar faces too! Shout out to Ari and Ben from TxtCart too who MC’d this one.

I know Hemant and the DigiCom team have some more of these planned and I can personally attest to the quality here —> 🗓️ Apply For Access 🗓️

🔍️ Case Study: onewith

onewith, a fast-growing swimwear brand, has built a thriving community of customers and fans on Instagram.

onewith is one of my all time favorite customers and we’ve done a ton of great work together. Side note - check out our webinar with Hayley from onewith, Bryan from Postscript and Matt from Amped - it was a good one!

With SMS via Postscript as one of their top revenue channels, the onewith team wanted to find a way to engage and convert IG followers to SMS subscribers between collection drop cycles, without resorting to discounts that could dilute their brand.

The Strategies

onewith ran a giveaway that included onewith gift cards and on-brand 3rd party products. The campaign was published organically in Carousel format and supported with IG stories.

The CTA was to comment or Story reply with a "🪐" emoji, a nod to onewith's recent Neo Retro Summer collection. This creative trigger helped boost post distribution and social proof.

HiTide powered the conversational conversion, automatically DMing all participants who used the 🪐 emoji and guiding them through a fun, personal, and TCPA-compliant SMS opt-in flow right in their DMs.

The Results

The campaign reached an impressive 68% of onewith's total IG followers organically. Of the participants who received the automated DM, a remarkable 88% provided their phone number in DM 🤯

Even better, 38% of those were net new subscribers who had never previously opted in to onewith's SMS. Three weeks post-campaign, the unsubscribe rate for HiTide-acquired subscribers was one quarter of onewith's overall rate.

🔗 Quick Links

RCS… for iPhone?

Rumor has it Apple is set to release support for the RCS text messaging standard in this fall's iOS update.

RCS stands for Rich Communication Services.

Rich meaning…media, experiences, content etc.

Carousels with videos, high-quality GIFs, interactive buttons, and in-message analytics would all be available to you to incorporate in your next marketing campaign.

This has been around for Android for a minute but iOS never supported, so marketers were unlikely to adopt. That might change this fall.

Assuming Apple really does release the update, SMS messages are about to be an even more powerful marketing channel.

Sweet! In other news:

You got their number. Don’t scare them off.

The effectiveness of SMS marketing depends on how you use it. I saw this tweet of SMS expert Melanie Balke with specific points on how brand Stuart Weitzman might make their texts better:

Replies on the tweet are interesting - particularly the point about A/B testing. What if the #s point in a different, surprising direction?

Food for thought!

Until next time!

-Jesse