🥁 Major platform partner unveiled

...and everybody's talking about HiTide

Author

Jesse Clemmens
August 28, 2024

Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • 🥳 Yotpo is ready to go

  • 🤩 HiTide in the Spotlight

  • 🔗 Quick Links: Why SMS is just grows on ya’

Let’s dive in!

⚡️ New in HiTide: Yotpo Integration

You’ve been asking, and we’ve been listening. We’re thrilled to announce that the wait is over— our Yotpo Integration is officially live and ready for action! 🥂

Yotpo is now a fully supported SMS & Email platform partner. As a long time ecomm heavyweight and top player in the all-in-one Retention platform space, Yotpo now has powerful new capabilities for converting social audiences to SMS & Email subscribers.

Special shout out to Emma from Yotpo for all the partnership work together!

Want to get set up on HiTide + Yotpo? Let us know with a Reply!

(or just log into HiTide and connect in a click!)

🎤 Everybody’s Talking About HiTide

We're blushing over here at HiTide HQ! 😊 Our platform just received glowing recommendations from two industry leaders:

1) Ethan Parker of Takeover Media: During his recent webinar, Ethan praised HiTide:

"It (HiTide) automatically DMs folks that are engaging with your content. So you're producing good content, you're putting a lot of work in there, people are commenting, they're liking... but not really converting a lot of those folks. This will instantly change that. It's a fantastic platform."

Ethan's webinar was packed with strategies for boosting sales without breaking the bank on ads.

🎥 Watch the full webinar here!

2) Jordan Doughty of Open House Media: I recently sat down with Jordan to discuss SMS marketing and list growth. We covered:

  • Why moving your non-owned channels into owned channels is crucial

  • Creative campaign ideas beyond giveaways (hint: think product drops and feedback posts)

  • The future of social commerce and owned marketing channels

⭐ Check out the full interview on YouTube!

Why SMS is the Sleeper Hit

There’s a trend I’ve noticed with many brands when it comes to SMS: initial hesitation, followed by full commitment.

That was the case for Rebecca Murkoff’s SMS marketing success as covered by Glossy:

As the article covers, they were hesitant to try it at first, but now it’s their best channel by far and customers are loving it. With an 80X ROI.

Sona Martirosian, the brand's e-commerce director, shared this:

“Our core audience has a lot to do with why SMS has been working so well. They're a very mobile-first audience. More than 80% of our traffic comes from mobile. The little red dot of a text notification is harder to ignore than a social ad or an impersonal email.”

Cart abandonment? Rebecca Minkoff is seeing a 45% conversion rate on reminder texts. Not bad for a little red dot.

A classic guide to HiTide

Bryan Dickey’s tweet brilliantly sums up HiTide's impact in under a minute, featuring a video walkthrough from the customer’s perspective.

(BTW if you’re not already following, few people have the front row seat to brand SMS list growth like Bryan does working with top brands at Postscript).

This one covered a playbook run by a HiTide team fav, swimwear phenom onewith Swim.

A few taps on your on on your social storefront and a casual browser has become a loyal subscriber.

Until next time!

-Jesse