Lost in social feeds...

...and a HiTide feature highlight

Author

Jesse Clemmens
July 09, 2024

Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • ✨ HiTide Feature Highlight ✨ 

  • 🔗 Quick Links:

    • Riding the razor’s edge of personal marketing

    • Avoid getting lost in the sauce (with HiTide)

Let’s dive in!

✨ HiTide Feature Highlight ✨ 

A few months ago we added an Analytics page to HiTide. Have you seen it?

If not, here’s how it works:

This page shows you aggregate performance across all campaigns.

You can use the right hand toggle to switch between months.

For examples, the below shows performance July 2024 MTD:

You can use this dash for understanding monthly ROI from HiTide campaigns.

In the example above the customer has achieved roughly 56X ROI in the first 9 days of the month….. NICE!! 😍 

“I keep getting new social followers and engagement - why am I not getting more sales?”

It’s a question many small businesses ask themselves. Especially in the early days, before putting together and email / SMS strategy.

I’ve noticed some smaller brands we talk to are worried about setting up SMS. Usually some flavor of “I don’t want to annoy my customers” or “I hate text marketing as a consumer so I don’t want to do that to my customers”.

This tweet from Ty is a bit snappy (very on brand for “The Marketing Bully” I suppose!) but really gets to a hard truth many brands forget when starting out.

You need to go multi-channel. Marketing is a contact sport (pun intended)!

This is EXACTLY the problem that HiTide exists to solve. Turning social channels into owned channels means more chance to reach your customers, better retention and repeat sales 💸. And, hopefully not getting lost in social feeds.

Yes, you can be respectful and not annoy your customers, still do SMS and Email, and give them the opportunity to learn about new stuff they might like that they might otherwise miss on social!

The key to successful relationship marketing is showing that you know your customers and that you care about their needs. That means asking questions and listening to the answers.

Nate Frick — Enterprise Strategy Director, Marigold

Great rundown of how to walk the line on text message personalization and make sure that your customers feel like their needs and preferences are being met without coming across as creepy.

That’s the beauty of zero-party data and actually keeping track of what people are interested in and care about, not JUST what they are browsing that day.

Until next time!

-Jesse