Introducing "Collab Giveaways" - Collabs that actually drive revenue

⚡️ New in HiTide: Collab Giveaways

We've just rolled out a game-changing feature that's going to revolutionize how you collaborate and grow your audience: Collab Giveaways! 🎉

Previously, brand collaborations were mainly about boosting social metrics. Now, with HiTide's new Collab Giveaways, you can turn these partnerships into direct revenue drivers.

Here's what's awesome about this new campaign type:

1. Seamless Setup: We've built a beautiful, intuitive UI that makes creating collab campaigns a breeze. No more manual processes - it's all right there in your HiTide dashboard.

2. Brand Partner Integration: Easily select and add your collab partners. We'll even auto-populate their Instagram profiles to streamline the process. This was a little piece of love that took us some extra time but totally worth it.

3. Real-Time Klaviyo Sync: If your partners connect their Klaviyo accounts before launch, collected emails will sync directly into their welcome flows in real-time. Talk about instant engagement! Nice!

4. Flexible Collection: Don't worry if partners aren't set up beforehand. We'll still collect all emails, and they can sync to Klaviyo whenever they're ready.

This powerful new feature transforms those Instagram collabs into measurable, revenue-generating campaigns. It's not just about followers anymore - it's about building your list and driving real business results.

Ready to supercharge your collaborations? Log in to HiTide now and check out the new Collab Giveaways campaign type. Let's turn those social metrics into cold, hard cash! 🚀💸

🤝 New Agency Partner Takeover Media

We're thrilled to announce our newest addition to the HiTide partner program - Takeover Media!

Takeover Media is a phenomenal agency that aligns perfectly with our mission of helping e-commerce brands maximize their organic growth and reduce reliance on paid advertising.

Their expertise in driving revenue while optimizing ad spend makes them a great partner for HiTide users.

Ethan from Takeover recently hosted an excellent webinar focused on getting the maximum yield from your ad spend.

Spoiler alert: HiTide gets a shout out 🥹 - thanks Ethan!

🎥 Watch the replay on YouTube

🤯 Postscript AI is legit

I had a chance to get a sneak preview of the big new AI product Postscript is launching on July 24th.

And let me tell you, it's crazy impressive.

If you're like me, you've tried out various AI tools lately. But many are just basic GPT wrappers or simple text generators.

What the Postscript team has built is on a whole different level. This is hardcore, innovative AI that will directly impact revenue for ecommerce brands.

Keep an eye out for the official announcement and launch on the 24th.

If you’re intrigued, you can sign up for their launch event here:

Postscript AI Launch

🔗 Quick Links

What if your entire brand was just SMS?

That's exactly what 213Deli is doing, bringing an experimental model to the U.S. beauty market.

Here's how it works: customers sign up and receive one high-value product deal per week from a variety of brands.

It’s somewhere in between e-commerce, newsletter, and subscription box models.

Maybe experiment with stealing the "product of the week" approach in your SMS strategy. It can help customers explore your catalog and reduce decision fatigue by featuring one standout item.

Benchmarking your success

It can be tricky to know what "good" performance looks like after sending a message. This tweet reminded me that Klaviyo provides helpful benchmarks to measure against.

The amazing thing about SMS is that even the “Critical - Less than 5.9%” click-through rate would rank as a fantastic performance if it were an email. 😆

Until next time!

-Jesse