HiTide goes international!

Plus one campaign that sold a shocking amount of watermelon protein powder.

Author

Jesse Clemmens
May 21, 2024

Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • 🌏️ Improved international integrations!

  • 🥳 Recapping some excellent events

  • 💪 51% post-opt-in purchase rate for SEEQ

  • 📈 ALL the numbers on SMS from Klaviyo

Let’s dive in!

We've released a powerful new feature to improve handling international phone numbers for our Attentive integration.

With smart geo routing, your international customers will now be automatically routed to the proper Attentive sign-up units based on their location.

It’s also smart enough to swap over to email collection in regions where SMS lists are not available 🔥

It's a much smoother, localized subscribe experience that will help you grow your SMS list globally with ease. Another step forward in our mission to make opt-in frictionless!

📆 Event Highlight:

Ecomm Coffee Collective (ECC)

Thoroughly enjoyed the conversations and connections over at Yotpo’s Ecomm Coffee Collective.

Thanks to Yotpo, Total Commerce Partners and Hawke Media for the hospitality ! Plus the free caffeine ☕️🔥

Hope to see you at the next one! Check out this recap from Sam.

Attentive Thread World Tour (NY)

We had the honor of joining our integration partner Attentive for their Thread World Tour event in NY last week. Greg Gsell sums it up nicely here.

Also If you want to see my mini-golf skills you can check out my Ship It Friday summary of the event!

Big thanks to the world class Attentive team for an energizing summit! 🤝

SEEQ is a fast-growing protein powder brand known for its deliciously fruity flavors.

They had a robust SMS marketing strategy already in place, but wanted to tie their Instagram community into inventory updates and promotions.

The Strategies

SEEQ leveraged the hype around restocking their popular Watermelon Wave flavor to build an SMS subscriber acquisition flow that was as smooth as their product.

They created a simple organic Instagram post prompting followers to drop a "🍉" emoji comment to receive a private DM guiding them through a frictionless, TCPA-compliant SMS opt-in.

By meeting customers where they already were - their Instagram community - SEEQ avoided the friction of asking them to navigate away from the app to sign up for texts.

The Results

SEEQ's Watermelon Wave restock alert campaign exceeded expectations, with 51% of subscribers acquired through HiTide converting to customers - more than half made a purchase after opting in. Impressively, 49% of these opt-ins were from net new subscribers who had never previously given SEEQ permission to send marketing texts.

The campaign also helped SEEQ obtain text marketing permission from 18% of their existing customers who hadn't yet opted into SMS. With an unsubscribe rate staying under 2% in the weeks following the campaign, SEEQ has confidently added HiTide to their growth and retention arsenal.

"With HiTide's Social Automation, we've unlocked the true potential of social media to expand our SMS list effortlessly through automated flows."

Jake Hoffman, Chief Growth Marketer at SEEQ Supply

Detailed post with lots of data-driven best practices from Klaviyo.

  • Customers’ favorite SMS messages to receive are ones customized to their past purchases.

  • 96% of consumers are willing to receive texts from brands at least weekly

  • Short messages with clear offers get the most clicks

Definitely worth a read.

I loved this first hand account of good SMS marketing from Braden Sanchez. Not ecomm but certainly could spark some thinking around message timeliness!

Until next time!

-Jesse