coffee next week?

plus a review that made my day!

Author

Jesse Clemmens
May 29, 2024

Happy start of summer! For those in the US, hope you had a fantastic long Memorial Day Weekend šŸ‡ŗšŸ‡ø 

Welcome to HiTideā€™s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • ā˜•ļø Letā€™s get caffeinated

  • šŸŒŸReviews that just hit different

  • šŸ—ļø SMS infrastructure evolution

Letā€™s dive in!

ā˜•ļø Come have coffee with us

HiTide is co-sponsoring your caffeine intake in SoHo next week.

Date: Wednesday June 5th

Time: 8:30-11am - come as fits your schedule

ā€”> RSVP: sign up here

Join us with a cup of excellent coffee at the monthly Ecomm Coffee Collective (ECC) for a morning dedicated to forging new connections, catching up with e-commerce pals, discovering brands, and giving yourself that much-needed caffeine kick to start the day.

Check out the vibe on ECCā€™s IG here.

Again this is a casual ā€œdrop byā€ type event - stay for 5 mins or 2.5 hours! Attendees are typically a third split between brands, tech and agencies.

Hope to see you there!

šŸŒŸ A Five-Star Customer

Never knew how hard customer reviews could hit until we started building saas šŸ„¹ ā¤ļø 

Love seeing this review with real $ results!

ā

ā€œWithin just two weeks of integrating HiTide into our marketing strategy, we generated an impressive $9,000 in revenueā€

The infrastructure underneath SMS-sending platforms can be quite complicated, especially when you factor in regulatory compliance. Managing that stuff so Brands donā€™t have to think about it, is one of the core jobs of SMS platforms.

I just read about a company called Volt that recently raised $3m to improve its reliability and reduce costs. 

I honestly hadnā€™t heard about Volt before this fundraise announcement - they are building for software companies who need to manage multiple providers (Twilio, Sinch, etc) to send texts.

I wonder if thereā€™s room for a similar solution for Brands to manage multiple SMS platforms. Iā€™ve run into a few Brands that use multiple providers for different geo regions for a variety of rather esoteric reasons. But itā€™s not super common. WDYT?

Regardless, itā€™s always good to see innovation and money flowing into the SMS ecosystem.

Most brands know they need to be building email and SMS lists from website visitors. The same goes for social channels. Without owned channels like SMS brands get stuck paying for ads to drive traffic.

SMS lets you short-circuit the funnel, re-engaging the best customers and bringing them back at the right times. Really love this tweet from @maxwellcopy:

Exhibit A on why you want to OWN your audience (not just RENT it)

Until next time!

-Jesse