Our beautiful new website + SuperBonsai's $0.24/subscriber campaign

Also, Postscript has something epic in the works ...

Author

Jesse Clemmens
May 08, 2024

Welcome to HiTide’s weekly newsletter, packed with our latest product updates, tips, case studies, and SMS marketing news for DTC.

Shipping to your inbox straight from New York and written by yours truly, Jesse from HiTide.

This week:

  • 💆‍♀️ Bask & Lather using HiTide for live-stream events

  • 🎨 Our refreshed website

  • 💵 How SuperBonsai got 700 numbers for $0.24 per

  • 👀 Postscript has something special cooking …

Let’s dive in!

Campaigns We Loved: Bask & Lather Live

New York based Hair care brand Bask & Lather runs a thriving live event series covering sales, promos, and new products. They do a great job focusing on building fun engagement with their devoted customer following:

While live chatting with viewers, the Bask & Lather team calls for comments (in this case, GROWVIP) that trigger HiTide-powered DMs and SMS list growth.

Bask & Lather is building social audience connections, then making them permanent with HiTide & SMS. LOVE IT!

We re-did our entire website to bring you the best of HiTide.

My talented co-founder and our head of design Marius Pop outdid himself on this one.

Seriously, click here and go scroll through it, I think it’s a work of art.

Matt Wis featured us as one of his top recommended Shopify apps for growth over in his great newsletter “The Emailtize Gazette”

Thanks for the recommendation Matt!

SuperBonsai's Super Recovery is a modern hangover remedy rooted in ancient Asian ingredients. With an engaged Instagram community and influencer partnerships, they had an amazing base for distribution. But they didn’t own it.

Right before their Amazon launch, SuperBonsai decided it was time to build their Postscript list, so they turned to HiTide for help.

The Strategies

SuperBonsai crafted a cheeky, on-brand giveaway using HiTide's Instagram DM automation. They posted engaging carousel and Reel content, offering a $300 Amazon gift card and Super Recovery product as prizes.

Instead of the typical "link in bio" approach, they prompted users to tag friends in the comments. This triggered a DM from SuperBonsai, inviting participants to enter their phone number. HiTide's seamless Postscript integration then converted these conversations into SMS subscribers.

Using comment-based entry boosted post distribution and social proof. The conversational DM flow felt fresh and personal, perfectly matching SuperBonsai's brand voice.

The Results

SuperBonsai's campaign achieved huge organic reach, engaging 318K accounts - an impressive 63X their follower count at the time. Over 1,300 people commented, triggering a DM exchange.

In just a few days, SuperBonsai collected more than 700 phone numbers at a remarkably low cost of $0.24 per new subscriber, even before accounting for downstream sales.

"The integration with HiTide was incredibly seamless. It at least doubled our participation rate and made engagements with our community so much easier. I can't imagine running any type of engagement conversion campaign without this type of software."

Everyone is jumping into targeting social media audiences these days, including B2B services and high-ticket B2C purchases.

Over 75% of consumers use social media to discover new products, and more than two-thirds made a purchase from something they saw on social.

The only thing better than an engaged social audience is one you reliably text anytime.

“I think this is probably the future of, you know, all SMS”

👀 our interest is piqued!

Until next time!

-Jesse